A Cutting-Edge Partnership! PMD Announces Alliance with Groundbreaking New Data ProviderBy Angela Starke
Since our founding in the 1990s, clients have turned to PMD Advisory Services time and time again for answers, insights, and strategic solutions in the senior living industry. Throughout our more than three-decade history, we have remained committed to bringing you the most complete and reliable package of market research tools available and today, we take pride in being one of the premier providers of senior market intelligence in the U.S. We continually look for areas of innovation, too, while often refining and enhancing the way we deliver information to you. And we haven’t stopped! As demographics and markets have changed, we’ve also evolved and on that note, PMD is proud to announce our strategic partnership with data provider StratoDem Analytics.
With StratoDem’s pioneering approach to data science and PMD’s deep knowledge of the senior living market, our partnership has led to the development of a groundbreaking new senior living data system, allowing us to provide our clients with the most up-to-date senior market intelligence at an even more granular level. “The data we’re providing clients today is richer than a year ago and a big part of that is StratoDem and what it brings to the table,” notes PMD’s Monica Morgal, Vice President Demographic Research.
As our users know, with our proprietary methodology in place, PMD’s time-trusted Senior Market Profile (SMP) report pulls the latest demographic, economic, and need-based (i.e., ADL) data from our in-house database, further packaging them into a concise and comprehensive overview of the senior population at a local market area level. Until now, many of the third-party data feeds we relied upon for the SMP were updated just once a year. But StratoDem has allowed us to make advancements, such that the data in our SMP reports are even more current today. And they are more granular, too, such that many variables, formerly limited to larger geographies, are now available at a hyper-local level.
StratoDem, founded in 2015, uses a refreshing new approach to data science. More specifically, it relies on economic and demographic data from more than 200 government feeds and with its exclusive collection of models, algorithms, and probabilistic techniques in place, it produces real-time updates on an unprecedented number of variables, while also extrapolating those down to some of the smallest geographies. As noted by StratoDem co-founder Michael Clawar, all incoming datasets influence others, with many providing descriptive information for some of the less common variables. With a methodology grounded in this understanding and a massive pipeline of data, StratoDem’s model uses newly released data points to interpret and determine current values for variables that would otherwise be out-of-date. The result is one of the most comprehensive and predictive packages of data available. StratoDem’s estimates are highly accurate, too! And taking it further, PMD and StratoDem have partnered to tailor that information to the senior living industry.
What it Means for YOU, our Clients!
Our PMD-StratoDem partnership means that the data we bring to you are more current AND more granular. Says StratoDem’s Clawar, ‘We’re providing local market dynamics about a year before everyone else at a much more accurate and local level than previously was possible.” With StratoDem’s ongoing data updates and ability to produce reliable estimates of variables that, until now, were seldom released, PMD is able to refresh its database several times per year, without the need to wait for annual deliveries from other sources. And with its exclusive methodology, StratoDem is able to produce an unprecedented number of variables at a hyper-local level. Layer that into PMD’s knowledge of the senior living market and the advantage is clear.
Are you considering options to build a new CCRC, expand a memory care wing, or add assisted living units? Well, your competitors may be considering those options, too. Yet, while they may be basing their decisions on facts and figures that are not only stale, but also incomplete for the smaller geographies, our clients are relying on recommendations grounded in the latest and most complete information available. Having the upper hand in market knowledge is a critical component of project success and with the PMD-StratoDem partnership in place, we are able to deliver an even more sophisticated package of senior market intelligence, giving YOU a competitive advantage in the industry.
To inquire further about our new partnership and what it can do for your senior living portfolio, we’d be happy to show you! Simply contact Monica Morgal, Vice President Demographic Research, at 513-729-8122 or firstname.lastname@example.org.