About Us

PMD Advisory Services has listened to our clients and provided them with steady guidance for more than 30 years. Our detailed market feasibility studies, advisory services, and consumer research help uncover hidden insights, allowing you to meet the needs of your unique market.

PMD has developed its reputation as a leading provider of market research and advisory services on the foundation of two key elements:

The integrity of our work and our commitment to our clients.

We enter each and every new project as a partner, committed to helping you find solutions and make the best decisions for a successful outcome.

PMD Advisory Services can help you


If you’re interested in learning more about us, please contact us to get all the details.

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Our History

PMD Advisory Services is a national market research and consulting firm that provides market feasibility analysis, consumer research, strategic planning services, advisory services, and detailed demographic and geographic data products for the senior living and health care industry.

PMD has evolved through successful mergers and expansions to focus on the senior living industry, drawing on the experiences gained since its founding under different names in the 1990’s, first as Public Demographics, Inc. and then as Project Market Decisions both of which had a broader research focus.

For nearly three decades, PMD’s proprietary senior market demographics tools have been used to define and refine new retirement products as well as expand existing communities. PMD’s market analysis services have led to successful business decisions for clients in

over 600 different geographic markets in the U.S., Canada, Puerto Rico and Australia.

For-profit and not-for-profit organizations looking for senior housing consultants with experience in all areas of mature market housing and services look to PMD for steady guidance.

Our clients include providers of active adult age-restricted and age-targeted developments, continuing care retirement communities, independent and assisted living communities, Alzheimer’s and dementia care communities, nursing home care, adult day programs, hospital health systems, real estate developers, local governments, and other community-based services.

Our Team

Michael J. Starke President and CEO
Rita Lacy Vice President Market Analysis
Monica W. Morgal Vice President Demographic Research
Maryann Timon Vice President Post-Acute Care Strategies
Susan Kirstein Senior Research Consultant
Gordon Johnson Project Manager
Steven Howe Vice President Analytics
Robert “Scott” Merusi Manager of Affordable Housing and Economic Development
Lisa Segmiller Research Consultant
Joy Beighle Corporate Controller
Angela Starke Client Liaison

Client History

Through the years, we have supplied proprietary data to analyze more than 600 market regions for owners and operators of active adult communities, affordable housing, continuing care retirement communities (CCRC’s), independent living communities, assisted living communities, dementia care communities, nursing homes, hospital health systems, local governments, real estate developers, investors and consultants.

We have offices in Cincinnati, Charlotte, Sarasota and Los Angeles. These strategic locations allow us to service clients anywhere in the nation, easily.

The map below shows our client’s locations across the country. Click and move the map to see all the locations.

Discover How Experience & Expertise Lead to Better Decisions. >

Our Clients

After three decades in the industry, we've heard some familar refrains from our clients. We form a partnership with our clients with a commitment to the integrity of the data and each project's success. Here's more of what our clients have to say about PMD Advisory Services.

PMD has done several studies for us and each one has been useful, professional, informative and complete. Their work has been an absolute necessity for our future planning. I’d like to single out Maryann Timon for special praise. As our CFO of 20 years put it, ‘she has been the single best consultant that has ever walked thru our front door’. She has brought exceptional organizational skills to the tasks we asked her to do, has been thorough and insightful as well as a pleasure to work with. I wish I could hire her to work with us on a full-time basis.
McCain McMurray Board Chair, Andrus on Hudson
PMD supported our strategic planning efforts with a particular focus on market demand and consumer input regarding senior living options.    Their Market Feasibility Analysis and Consumer Research Study provided us with the qualitative and quantitative market information necessary to support our strategic planning initiatives. Their market research was instrumental in educating our Board regarding specific market issues and consumer expectations.  PMD consultants were professional,  responsive to our needs, and a pleasure to work with.
Michael A. O'Brien President and CEO, Duncaster Lifecare Community
From my first conversation with PMD Advisory Services through delivery and presentation of their research, PMD’s professionalism and thoroughness was top-notch. I could not be happier with the work that PMD's team delivered.
Adam Freedman Principal, JKM Developers
PMD has been a valuable resource for Emerald Communities throughout the growth of our Emerald Heights campus. They've also helped us explore other opportunities to expand our mission. It’s been a great working relationship, with outcomes that prove their expertise.
Kay Wallin VP-Marketing & Public Relations, Emerald Communities
I have had the opportunity to work with Michael Starke and PMD Advisory Services on several different projects in two different organizations. Their work is thorough, thoughtful, incisive, and extremely helpful. From the research itself through the reporting and presentation to both board and management staff, PMD’s work has been on time and on target. I would not undertake a major project without their involvement. I am happy to recommend them to my colleagues.
Carol Silver Elliot President & CEO, The Jewish Home Family
The folks at PMD are professional and accommodating. Above all else, it's a pleasure to work with them. I look forward to a rich and collaborative partnership with them for years to come.
Ben Cantrell Chief Financial Officer, Seniority, Inc.
PMD Advisory Services has provided great service to our organization. The statistical data they deliver has been an invaluable part of our decision-making process. The market insights we've gained from their consumer research have been "the icing on the cake."
John C. Frye, Jr. Director of Business Development, Lutheran Services Carolinas
PMD always delivers their recommendations with the bigger perspective in mind.  They don’t just tell you what you what they think you want to hear, but instead provide honest, straightforward feedback and recommendations on what the data shows is feasible for a community’s success.  I never want a firm to overstate a market and PMD never does that.
Jay Hibbard Senior Vice President Sales, Marketing, & Communications, Covenant Retirement Communities
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Connect with Us

Our team is ready to roll up our sleeves. Our unique data products and advisory services will help you recognize market trends and opportunities, as well as minimize your risks. Contact us today to achieve better outcomes for your business.

We have offices in Cincinnati, Charlotte, Sarasota and Los Angeles. These strategic locations allow us to service clients anywhere in the nation, easily.


Monday-Friday: 9am to 5pm Saturday-Sunday: Closed


1542 North Bend Road Hebron, KY 41048


Phone. 859.689.9420