Our Services

PMD Advisory Services is a national market research and consulting firm that has been serving the 55+ housing and care market for more than 30 years. We provide project feasibility studies, market analyses, strategic planning services, and detailed demographic data products for the senior living and health care industry.

Learn more about our services below

Market Feasibility Analysis

Whether you are developing a new product or fine-tuning your existing community’s position in the market, PMD Advisory Services will help conduct a thorough investigation to give you a unique understanding of the market.

PMD Advisory Services takes a quantitative approach of looking at the supply and demand of your product through research techniques that places an emphasis on consumers needs and wants.

If you’re interested in learning more about our services and our process, please contact us to get all the details.

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Consumer Research

PMD can address your specific topics with a research program, designed on a custom basis, or one that allows us to dig deeper into those consumer issues uncovered in a market feasibility analysis. From site-specific inquiries to issues with a national-scope, we have the knowledge and resources to ask your consumers the right questions and accurately interpret their answers.

  • Focus groups
  • One-on-one in-depth interviews
  • Mail surveys
  • Telephone surveys
  • Online surveys

If you’re interested in learning more about our services and our process, please contact us to get all the details.

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Geographic Allocation Process

If your organization is looking for new building or new development opportunities, our Geographic Allocation Process (GAP) is a cost-effective way to assess broad geographic markets and pinpoint ideal locations. Our mapping technology displays research results in an accessible presentation using full-color maps and data reports.

If you’re interested in learning more about our services and our process, please contact us to get all the details.

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Pricing Analysis

We provide a detailed analysis of your pricing for any of your select products. PMD Advisory Services takes your product’s pricing and compares to competitors. This “apples to apples” comparison demonstrates how your product stacks up in the marketplace (ex. Identities whether you better positioned as a value-oriented or high-end product), resulting in better pricing decisions.

If you’re interested in learning more about our services and our process, please contact us to get all the details.

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Advisory Services

Today’s marketplace calls for an advising partner who can analyze market trends and realities. We have the experience and knowledge to help you identify those unexpected, sometimes hidden, insights.

Using the results of our exemplary data products and services, PMD Advisory Services will take a look at your unique situation and determine what decisions and steps will help you achieve a better position. We will go above and beyond the obvious results of our data reports, focusing on how you can gain a better market position.

If you’re interested in learning more about our services and our process, please contact us to get all the details.

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Strategic Planning

PMD Advisory Services works as a partner and facilitator throughout your organization’s Strategic Planning Process. As a part of your strategic team, we can support your planning process, providing factual information and real answers on current market conditions.

If you’re interested in learning more about our services and our process, please contact us to get all the details.

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Post-Acute Care Strategies

Healthcare is changing. Existing business models for the providers of acute and post-acute care are becoming obsolete. In response to the current landscape’s competitive climate, hospitals are looking to post-acute care providers for assistance with cost control and readmission reduction. Skilled Nursing Facilities must prepare themselves for this paradigm shift, armed with knowledge of local readmission, discharge, and market share trends. PMD Advisory Services lays out a three-pronged approach to help adjust to the new realities of this service industry.

If you’re interested in learning more about our services and our process, please contact us to get all the details.

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Our Clients

After three decades in the industry, we've heard some familar refrains from our clients. We form a partnership with our clients with a commitment to the integrity of the data and each project's success. Here's more of what our clients have to say about PMD Advisory Services.

The team at PMD were wonderful to work with. Their scientific approach provided us with a great deal of data and information to help inform our development efforts for years to come. I highly recommend their services to those looking to better understand their market.
Joe Ewert Brewster
PMD Advisory Services is extremely knowledgeable, professional, and responsive. They spend time to understand our needs and market to help guide our business decisions.
Joel Anderson Village On The Isle
We have had the pleasure of working with Michael Starke and the entire PMD team for almost five years now. We have used other providers in the space, but none has ever understood the Omega Communities business model as well as Michael. The advice PMD provides goes well beyond cold statistical data. They provide genuine insight into the compatibility of our model and a prospective opportunity. More importantly, they are never afraid to stand up and say when a deal doesn't appear to fit. Their services are invaluable to us.
Jimmy Taylor Omega Communities
Our experience with PMD has been exceptional. They are knowledgeable about the Senior Housing market, yet they listen and understand the uniqueness each community has. They become part of the team with their collaborative approach. They are accessible and deliver when they say they are going to deliver. A professional organization with a delightful human approach.
Maggie Stark Kendal at Oberlin
PMD's objective approach to market research provided our organization with valuable information which enabled us to make an informed decision regarding future campus development and expansion.
Brian Barnes Blakeford
PMD has done several studies for us and each one has been useful, professional, informative and complete. Their work has been an absolute necessity for our future planning. I’d like to single out Maryann Timon for special praise. As our CFO of 20 years put it, ‘she has been the single best consultant that has ever walked thru our front door’. She has brought exceptional organizational skills to the tasks we asked her to do, has been thorough and insightful as well as a pleasure to work with. I wish I could hire her to work with us on a full-time basis.
McCain McMurray Board Chair, Andrus on Hudson
PMD supported our strategic planning efforts with a particular focus on market demand and consumer input regarding senior living options.    Their Market Feasibility Analysis and Consumer Research Study provided us with the qualitative and quantitative market information necessary to support our strategic planning initiatives. Their market research was instrumental in educating our Board regarding specific market issues and consumer expectations.  PMD consultants were professional,  responsive to our needs, and a pleasure to work with.
Michael A. O'Brien President and CEO, Duncaster Lifecare Community
From my first conversation with PMD Advisory Services through delivery and presentation of their research, PMD’s professionalism and thoroughness was top-notch. I could not be happier with the work that PMD's team delivered.
Adam Freedman Principal, JKM Developers
PMD has been a valuable resource for Emerald Communities throughout the growth of our Emerald Heights campus. They've also helped us explore other opportunities to expand our mission. It’s been a great working relationship, with outcomes that prove their expertise.
Kay Wallin VP-Marketing & Public Relations, Emerald Communities
I have had the opportunity to work with Michael Starke and PMD Advisory Services on several different projects in two different organizations. Their work is thorough, thoughtful, incisive, and extremely helpful. From the research itself through the reporting and presentation to both board and management staff, PMD’s work has been on time and on target. I would not undertake a major project without their involvement. I am happy to recommend them to my colleagues.
Carol Silver Elliot President & CEO, The Jewish Home Family
The folks at PMD are professional and accommodating. Above all else, it's a pleasure to work with them. I look forward to a rich and collaborative partnership with them for years to come.
Ben Cantrell Chief Financial Officer, Seniority, Inc.
PMD Advisory Services has provided great service to our organization. The statistical data they deliver has been an invaluable part of our decision-making process. The market insights we've gained from their consumer research have been "the icing on the cake."
John C. Frye, Jr. Director of Business Development, Lutheran Services Carolinas
PMD always delivers their recommendations with the bigger perspective in mind.  They don’t just tell you what you what they think you want to hear, but instead provide honest, straightforward feedback and recommendations on what the data shows is feasible for a community’s success.  I never want a firm to overstate a market and PMD never does that.
Jay Hibbard Senior Vice President Sales, Marketing, & Communications, Covenant Retirement Communities
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Connect with Us

Our team is ready to roll up our sleeves. Our unique data products and advisory services will help you recognize market trends and opportunities, as well as minimize your risks. Contact us today to achieve better outcomes for your business.

We have offices in Cincinnati, Charlotte, Jacksonville and Los Angeles. These strategic locations allow us to service clients anywhere in the nation, easily.


Monday-Friday: 9am to 5pm Saturday-Sunday: Closed


1542 North Bend Road Hebron, KY 41048


Phone. 859.689.9420